Entity map
A structured, machine-readable index of SEO by Santi, its services and the concepts it covers, built for AI agents and LLMs. Machine-readable version: /entitymap.json.
SEO by Santi Organization
SEO by Santi is the trading brand of SDP Digital Ltd, a UK SEO consultancy providing SEO, local SEO and AI search optimisation (GEO) to businesses in the UK and internationally. The service is delivered directly by one senior specialist with 8+ years of experience, with plans from £350 a month and no lock-in contract.
Evidence
1.00“SEO, local SEO and AI search optimisation delivered directly by one senior specialist. Plans from £350 a month, no lock-in contract.”Home
Santi Person
Santi (Santiago Della Pasqua) is the founder of SEO by Santi and an SEO specialist with 8+ years of hands-on experience across ecommerce, SaaS and local service businesses. He holds certifications from Google, Semrush, HubSpot, LinkedIn and Anthropic (Claude).
Relations
FOUNDER_OFseo by santiEvidence
0.95“An SEO specialist with 8+ years of hands-on experience who works with every client directly.”SEO Consultant
SEO Services Service
SEO services improve how your website ranks on Google, how you show up on Maps, and whether AI tools like ChatGPT recommend you. I handle the technical audit, on-page work, content and off-page SEO personally, with plans from £350 a month and no lock-in contract.
Relations
PRODUCED_BYseo by santiEvidence
0.90“Full-service SEO delivered directly by one senior specialist: technical fixes, content, local visibility and AI search, all focused on enquiries and sales rather than vanity metrics.”SEO Services
AI SEO & LLM Optimisation Service
AI SEO (also called LLM optimisation or GEO) structures your content and data so AI assistants can understand your business and recommend it. It builds on strong technical SEO and clear, accurate content, and it is included in my Leader plan at £1,200 a month.
Evidence
0.90“As people shift from searching to asking, AI SEO makes sure your brand is understood, trusted and cited across ChatGPT, Google AI Overviews, Gemini, Claude and Perplexity, not just classic search.”AI SEO & LLM Optimisation
GEO: Generative Engine Optimisation Service
Generative Engine Optimisation (GEO) improves your visibility in AI-generated search answers from tools like Google AI Overviews, ChatGPT and Perplexity. It combines strong technical SEO, clear content structured for citation, and consistent entity data. It is included in my Leader plan at £1,200 a month.
Evidence
0.90“GEO is the practice of improving how your brand appears in AI-generated answers. It is the same goal as AI SEO, approached from the search side: being the source that generative engines draw on.”GEO: Generative Engine Optimisation
ChatGPT SEO Service
ChatGPT SEO improves the chance that ChatGPT recommends or cites your business when someone asks it for help. It relies on clear, accurate content, consistent business facts and structured data, and it is part of my AI search work, included in the Leader plan at £1,200 a month.
Evidence
0.90“More people ask ChatGPT for recommendations instead of searching. ChatGPT SEO structures your content and data so your business is understood and surfaced when they do.”ChatGPT SEO
SEO Consultant Service
An SEO consultant plans and guides your SEO and often delivers it too. I work with businesses directly, with 8+ years of experience, on monthly plans from £350 or ad-hoc consultancy. You deal with me, not an account manager, and there is no lock-in contract.
Evidence
0.90“Direct access to an experienced SEO consultant, no account managers, no juniors. Strategy, audits and hands-on delivery from someone who has done this for 8+ years across ecommerce, SaaS and local businesses.”SEO Consultant
Local SEO Service
Local SEO improves how your business appears in Google's map pack and local results. It covers Google Business Profile optimisation, local citations, reviews and location content, and it starts from £350 a month with no lock-in contract.
Evidence
0.90“Local SEO gets your business into the Google map results and in front of nearby customers at the moment they search. Ideal for trades, clinics, salons, shops and any business that serves a local area.”Local SEO
Technical SEO Service
Technical SEO finds and fixes the issues that stop Google crawling, indexing and ranking your site: broken pages, slow templates, crawl waste, duplicate content, poor structure and missing structured data. I offer it within monthly plans from £350 or as a one-off audit.
Evidence
0.90“Technical SEO makes sure search engines and AI tools can crawl, understand and trust your site. It is the foundation everything else depends on, and it is often where the quickest wins are hiding.”Technical SEO
SEO Audits Service
An SEO audit is a thorough assessment of your site's technical health, content and competitive position, ending in a prioritised action plan. I deliver audits as a one-off or within a monthly plan from £350 a month, and I can implement the fixes too.
Evidence
0.90“A professional SEO audit shows exactly where your site stands and what to do about it, in priority order. No jargon, no 100-page PDF you will never read, just the issues that matter and the fixes that move the needle.”SEO Audits
Link Building & Digital PR Service
Link building and digital PR earn the authority signals that support your rankings: credible mentions, earned links and genuine coverage. I focus on quality and safety rather than volume, as part of the Growth and Leader plans, from £350 a month.
Evidence
0.90“Off-page SEO that builds credible authority over time through earned links and digital PR, without chasing the cheap, risky links that lead to penalties. Quality over quantity, always.”Link Building & Digital PR
SEO Content Marketing Service
SEO content marketing plans and creates content around the questions your customers actually search, so it ranks and gets cited by AI assistants. It is part of the Growth and Leader plans, from £350 a month, with 2 to 4 articles a month depending on the plan.
Evidence
0.90“Content marketing built around real search demand and written to be useful, so it ranks on Google and gets quoted by AI tools. Strategy first, then content that earns traffic and enquiries, not filler.”SEO Content Marketing
Keyword Research Service
Keyword research identifies the searches your customers make, assesses their demand, intent and difficulty, and maps them to the right pages. I deliver it as a one-off or within a monthly plan from £350 a month.
Evidence
0.90“Keyword research that finds the searches actually worth targeting, by demand, intent and realistic difficulty, and maps them to pages. The foundation of any SEO strategy that brings customers rather than vanity traffic.”Keyword Research
Small Business SEO Service
Small business SEO makes your website and Google Business Profile easier to find and trust for the searches your customers make. It is mostly local and commercial, starts from £350 a month with no lock-in contract, and is handled by me directly.
Evidence
0.90“Practical, affordable SEO for owner-managed businesses that want more enquiries from Google, Maps and AI search, without agency retainers, long contracts or jargon.”Small Business SEO
International SEO Service
International SEO makes your site rank correctly across countries and languages. It covers site structure, hreflang, localised content and technical setup so each market sees the right version. I deliver it within monthly plans from £350 a month.
Evidence
0.90“International SEO helps your business rank in more than one country or language, with the right structure, hreflang and localised content, so each market finds the right version of your site.”International SEO
WordPress SEO Service
WordPress SEO addresses the issues WordPress sites commonly have, slow themes, plugin bloat, duplicate URLs and poor structure, and builds the content and technical foundations to rank. I deliver it within monthly plans from £350 a month.
Evidence
0.90“SEO built for WordPress and WooCommerce sites: fixing the speed, plugin and structure issues WordPress is prone to, and building content that ranks, without breaking your site.”WordPress SEO
AI Search Concept
AI search refers to search experiences powered by large language models and generative engines, including Google AI Overviews, Google AI Mode, ChatGPT, Gemini, Claude and Perplexity. SEO by Santi optimises businesses for visibility and citation across these surfaces.
Evidence
0.85“As people shift from searching to asking, AI SEO makes sure your brand is understood, trusted and cited across ChatGPT, Google AI Overviews, Gemini, Claude and Perplexity.”AI SEO