Crawl & indexing
Full crawls to find broken pages, crawl waste, duplicate content and indexing problems, with prioritised fixes.
Fix the foundations
Technical SEO that fixes what holds you back
Technical SEO makes sure search engines and AI tools can crawl, understand and trust your site. It is the foundation everything else depends on, and it is often where the quickest wins are hiding.
- 8+ years hands-on SEO
- No lock-in contract
- One senior specialist, no juniors
Why technical seo matters
You can have the best content in your market and still rank nowhere if search engines cannot crawl it, index it or load it quickly. Technical problems act like a handbrake: everything else works harder for less.
The opportunity
Technical SEO is also where the fastest wins often are. Fixing indexing issues, removing crawl waste, improving site speed and adding the right structured data can lift a site that has been quietly held back for years.
Why it pays off
It matters more than ever for AI search, because AI systems rely on being able to parse your pages cleanly and read your structured data. A technically sound site is easier for both Google and AI tools to use.
Not sure where to start? Get a free, no-obligation review of where you stand.
Get a free consultationWhat's included
Everything in technical seo, delivered directly by me, with 8+ years of hands-on experience.
Site speed & Core Web Vitals
Diagnosing and improving loading, interactivity and stability, especially on mobile.
Structured data
Schema markup so search engines and AI tools understand your pages.
Site architecture
A clear structure and internal linking so authority flows to the pages that matter.
Technical health
HTTPS, canonicals, redirects, mobile and rendering checked and put right.
Audit & reporting
A clear, prioritised audit and reporting on what was fixed and what it did.
Why clean technical foundations matter even more for AI search
Technical SEO has always been the foundation everything else depends on. AI search raises the stakes, because AI systems can only understand and cite a site they can crawl, render and parse cleanly. A technically sound site is easier for both Google and AI tools to use.
The fastest wins are often technical
You can have the best content in your market and still rank nowhere if search engines cannot crawl it, index it or load it quickly. Fixing indexing issues, removing crawl waste, improving site speed and adding the right structured data often lifts a site that has been quietly held back for years.
Structured data is how AI understands your pages
AI systems rely heavily on structured data and clean markup to understand what a page is about and who stands behind it. Getting your schema right is one of the most direct ways to help ChatGPT, AI Overviews and other assistants read and cite your pages accurately.
The difference it makes for you
- Crawl and indexing issues found and fixed
- Faster pages and better Core Web Vitals
- Structured data that helps Google and AI understand your site
- A clear, prioritized action plan
- Foundations that make all your other SEO work harder
Want technical seo that covers Google and AI search? Let's talk, it's free.
Get a free consultationMy approach, step by step
Every engagement follows the same clear method, so you always know what is happening and why.
1. Audit and research
I start by understanding your site, your market and your goals, with a genuine audit and research rather than a templated checklist. This tells us where the real opportunity is and whether technical seo is the right priority for you right now.
2. Plan and prioritise
I build a focused plan around the handful of changes that will actually move your rankings and enquiries, in the right order. No busywork, no padding.
3. Deliver the work
I implement the work hands-on, or guide your team if you prefer, keeping you informed at every step. The person who planned it is the person who does it.
4. Measure and refine
Every month you get a clear, plain-English report and a strategy call with me. SEO is iterative, so each month's data sharpens the next.
Who technical seo is for
This service fits best if you recognise yourself in any of these:
- Sites that aren't ranking despite good content
- Businesses whose traffic dropped after a change or migration
- Slow sites failing Core Web Vitals, especially on mobile
- Anyone who wants to be sure the foundations are right before investing in content
Why work with me rather than a big agency
Most businesses looking for technical seo get one of two things: a large agency that hands the work to a junior, or a cheap package that is never tailored. I do neither.
The usual experience
- Sold by a senior, delivered by a junior you never chose
- An account manager relaying messages back and forth
- Templated work that ignores your specific market
- Long lock-in contracts that protect the agency
- Reports full of vanity metrics
Working with me
- The specialist who assesses your site does the work
- Direct access to me, with replies usually within one business day
- A plan built around your business and your customers
- No lock-in: monthly billing, cancel any time
- Reporting tied to enquiries, in plain English
Ready to get started with technical seo? Book a free consultation with me directly.
Get a free consultationHow this works for AI search
This is a common question, and the answer is often technical. Google's guidance confirms fundamentals apply to AI features too, and clean technical foundations are the most fundamental of all.
Asked in ChatGPT
“Why isn't my website ranking despite good content?”
AI systems often split one question into several smaller checks. Each should be easy to answer on your site, which is exactly what this work puts in place.
| What the AI needs to establish | What I put in place |
|---|---|
| Can search engines crawl the site? | Crawl and indexing fixes |
| Does it load quickly? | Core Web Vitals and speed work |
| Can engines understand the pages? | Structured data and clean markup |
| Is the structure clear? | Architecture and internal linking |
Technical SEO cannot guarantee rankings, but without it nothing else can work. It is the foundation.
What to watch out for
Technical SEO is an area where quality varies enormously. These are the warning signs, and the standards I hold myself to.
Red flags
- Guaranteed rankings or results. No one controls Google, so no one can honestly guarantee them.
- Secret tactics they won't explain. Good SEO is transparent; you should always understand what is being done.
- Pressure and long contracts. Good work retains clients without tying them in.
- Vanity metrics instead of real enquiries and revenue.
What good looks like
- Honest, realistic expectations for your market and timeline.
- Transparency about exactly what is being done and why.
- Direct access to the person doing the work.
- Reporting that ties back to enquiries, not jargon.
Timeline and what to expect
SEO compounds rather than switching on. These are typical ranges, not promises, and the exact timeline depends on your market and starting point.
- 01
Weeks 1 to 2
Audit, research and plan. We agree the priorities that will move the needle.
- 02
Weeks 3 to 6
Foundations put in place, where the first visible gains often come from.
- 03
Months 2 to 3
First movement, as the work starts to take effect.
- 04
Months 4 to 12
Compounding growth, refined each month using real data.
Simple pricing that grows with you
Three plans, billed monthly, with no lock-in contract, starting at £350 a month. AI search optimisation is built into the Leader plan.
Local
Get found locally
£350/mo
- Full technical SEO audit
- Google Business Profile optimisation
- On-page SEO for your core pages
- Local citations and directory listings
- Monthly performance report
Growth
Rank and grow
£650/mo
- Everything in Local
- Full technical SEO implementation
- Content strategy and 2 articles a month
- Off-page SEO and authority building
- Monthly strategy call with me
Leader
Dominate search and AI
£1,200/mo
- Everything in Growth
- Up to 4 articles a month
- Advanced off-page SEO and digital PR
- AI search optimisation (ChatGPT, AI Overviews, GEO)
- Priority support and reporting
Also need social media, paid ads or PPC alongside your SEO? I offer custom pricing for combined services, just ask.
Get a custom quoteSee where you stand on Google and in AI search, for free.
Get a free consultationTechnical SEO: your questions answered
What is technical SEO?
Technical SEO is the work of making sure search engines and AI tools can crawl, render, index and understand your site: crawlability, indexing, site speed, Core Web Vitals, structured data and architecture.
How much does technical SEO cost?
It is included in my monthly plans from £350, and I also offer one-off technical audits. One-off audits are quoted by site size and complexity.
How do I know if I have technical problems?
Common signs are pages not appearing in Google, slow loading, traffic that dropped after a change, or rankings that never move despite good content. A technical audit confirms what is wrong.
Will you fix the issues or just report them?
Both options exist. I can implement fixes hands-on, or provide a prioritised audit for your developer to action, or work alongside your dev team.
Does technical SEO help with AI search?
Yes. AI systems rely on being able to parse your pages and read your structured data, so clean technical foundations help you show up in AI answers as well as Google.
How long do technical fixes take to show results?
Some fixes, such as resolving indexing issues, can show effects within weeks. Others, like site speed and structure, compound over the following months.
How do I know if I have technical problems?
Common signs are pages not appearing in Google, slow loading, traffic that dropped after a change, or rankings that never move despite good content. A technical audit confirms what is wrong.
Does technical SEO help with AI search?
Yes, significantly. AI systems rely on being able to parse your pages and read your structured data, so clean technical foundations help you show up in AI answers as well as Google.
Will you fix the issues or just report them?
Either. I can implement fixes hands-on, provide a prioritized audit for your developer, or work alongside your dev team.
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Your next step
Get your free consultation
No obligation, just a clear view of where you stand and the fastest way to improve it. I reply personally, usually within one business day.
- Reply within one business day, from me directly
- No lock-in contract, cancel any time
- A clear view of where you stand on Google and in AI search
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