Content for citation
Clear, answer-first content that generative engines can quote accurately.
AI search
Generative Engine Optimisation (GEO)
GEO is the practice of improving how your brand appears in AI-generated answers. It is the same goal as AI SEO, approached from the search side: being the source that generative engines draw on.
- 8+ years hands-on SEO
- No lock-in contract
- One senior specialist, no juniors
Why geo: generative engine optimisation matters
Generative engines answer a question by drawing on sources they trust and can parse. GEO is about being one of those sources: giving the engine clear, accurate, well-structured content it can lift from with confidence.
The opportunity
GEO and AI SEO describe the same work from different angles. Where AI SEO emphasises your brand being understood and recommended, GEO emphasises the generative engine and how it selects and synthesises sources. In practice I deliver them together.
Why it pays off
As with all AI search work, no citation can be guaranteed. The lever you control is the quality, structure and consistency of what the engine finds.
Not sure where to start? Get a free, no-obligation review of where you stand.
Get a free consultationWhat's included
Everything in geo: generative engine optimisation, delivered directly by me, with 8+ years of hands-on experience.
Structured data & technical
Schema and clean foundations so engines can parse your pages reliably.
Entity clarity
A consistent, connected picture of your brand, including an entity map, so engines understand what you are.
Authority & consistency
Credible, consistent facts and signals across the web that generative engines weigh when choosing sources.
Visibility tracking
Monitoring how often and how accurately your brand appears in AI answers.
Reporting
GEO visibility reported alongside classic rankings and traffic.
How GEO makes your business the source AI engines draw on
Generative Engine Optimization is AI SEO approached from the search engine's side: being the clear, trustworthy source that generative engines like Google AI Overviews, ChatGPT and Perplexity choose to draw on when they answer a question.
How a generative engine chooses its sources
Before it answers, a generative engine effectively asks itself which sources are clearest, most accurate, most current and easiest to parse. GEO is the work of making your content the obvious answer to that question, through answer-first writing, clean structured data and consistent entity signals.
GEO and AI SEO, delivered together
GEO and AI SEO describe the same work from two angles: AI SEO emphasises your brand being understood and recommended, GEO emphasises the engine and how it selects and synthesises sources. I deliver them as one, because in practice they are the same foundations done to a higher standard.
The difference it makes for you
- Answer-first content generative engines can quote with confidence
- Clean structured data and technical foundations engines can parse
- A consistent, connected brand entity, including an entity map
- GEO visibility tracked alongside your classic rankings
- Included in the Leader plan
Want geo: generative engine optimisation that covers Google and AI search? Let's talk, it's free.
Get a free consultationMy approach, step by step
Every engagement follows the same clear method, so you always know what is happening and why.
1. Audit and research
I start by understanding your site, your market and your goals, with a genuine audit and research rather than a templated checklist. This tells us where the real opportunity is and whether geo: generative engine optimisation is the right priority for you right now.
2. Plan and prioritise
I build a focused plan around the handful of changes that will actually move your rankings and enquiries, in the right order. No busywork, no padding.
3. Deliver the work
I implement the work hands-on, or guide your team if you prefer, keeping you informed at every step. The person who planned it is the person who does it.
4. Measure and refine
Every month you get a clear, plain-English report and a strategy call with me. SEO is iterative, so each month's data sharpens the next.
Who geo: generative engine optimisation is for
This service fits best if you recognise yourself in any of these:
- Businesses that want to appear in AI-generated answers, not just classic results
- Brands in research-heavy markets where buyers ask AI before they buy
- Companies that already rank well and want to extend that into AI search
- Anyone preparing for a search landscape where AI answers are the norm
Why work with me rather than a big agency
Most businesses looking for geo: generative engine optimisation get one of two things: a large agency that hands the work to a junior, or a cheap package that is never tailored. I do neither.
The usual experience
- Sold by a senior, delivered by a junior you never chose
- An account manager relaying messages back and forth
- Templated work that ignores your specific market
- Long lock-in contracts that protect the agency
- Reports full of vanity metrics
Working with me
- The specialist who assesses your site does the work
- Direct access to me, with replies usually within one business day
- A plan built around your business and your customers
- No lock-in: monthly billing, cancel any time
- Reporting tied to enquiries, in plain English
Ready to get started with geo: generative engine optimisation? Book a free consultation with me directly.
Get a free consultationHow this works for AI search
That is essentially the question a generative engine asks itself before it answers. Google's AI features guidance makes clear the fundamentals still apply; GEO is about making your content the clearest, most trustworthy source the engine can find.
Asked in ChatGPT
“What is the best source on this topic for a business like mine?”
AI systems often split one question into several smaller checks. Each should be easy to answer on your site, which is exactly what this work puts in place.
| What the AI needs to establish | What I put in place |
|---|---|
| Which sources cover this clearly? | Answer-first content structured for citation |
| Which are accurate and current? | Accurate, dated, well-maintained pages |
| Which brands are credible here? | Entity consistency, credentials and reviews |
| Which can be parsed reliably? | Clean technical foundations and structured data |
No engine citation can be guaranteed. GEO maximises the chance by making your content the source an engine would choose.
What to watch out for
GEO: Generative Engine Optimisation is an area where quality varies enormously. These are the warning signs, and the standards I hold myself to.
Red flags
- Guaranteed rankings or results. No one controls Google, so no one can honestly guarantee them.
- Secret tactics they won't explain. Good SEO is transparent; you should always understand what is being done.
- Pressure and long contracts. Good work retains clients without tying them in.
- Vanity metrics instead of real enquiries and revenue.
What good looks like
- Honest, realistic expectations for your market and timeline.
- Transparency about exactly what is being done and why.
- Direct access to the person doing the work.
- Reporting that ties back to enquiries, not jargon.
Timeline and what to expect
SEO compounds rather than switching on. These are typical ranges, not promises, and the exact timeline depends on your market and starting point.
- 01
Weeks 1 to 2
Audit, research and plan. We agree the priorities that will move the needle.
- 02
Weeks 3 to 6
Foundations put in place, where the first visible gains often come from.
- 03
Months 2 to 3
First movement, as the work starts to take effect.
- 04
Months 4 to 12
Compounding growth, refined each month using real data.
Simple pricing that grows with you
Three plans, billed monthly, with no lock-in contract, starting at £350 a month. AI search optimisation is built into the Leader plan.
Local
Get found locally
£350/mo
- Full technical SEO audit
- Google Business Profile optimisation
- On-page SEO for your core pages
- Local citations and directory listings
- Monthly performance report
Growth
Rank and grow
£650/mo
- Everything in Local
- Full technical SEO implementation
- Content strategy and 2 articles a month
- Off-page SEO and authority building
- Monthly strategy call with me
Leader
Dominate search and AI
£1,200/mo
- Everything in Growth
- Up to 4 articles a month
- Advanced off-page SEO and digital PR
- AI search optimisation (ChatGPT, AI Overviews, GEO)
- Priority support and reporting
Also need social media, paid ads or PPC alongside your SEO? I offer custom pricing for combined services, just ask.
Get a custom quoteSee where you stand on Google and in AI search, for free.
Get a free consultationGEO: Generative Engine Optimisation: your questions answered
What is GEO?
GEO stands for Generative Engine Optimisation: improving how your brand and content appear in AI-generated search answers from tools like Google AI Overviews, ChatGPT and Perplexity.
Is GEO the same as AI SEO?
They describe the same work from different angles and I deliver them together. AI SEO emphasises your brand being understood and recommended; GEO emphasises the generative engine and how it selects sources.
Can you guarantee citations in AI answers?
No. AI citations cannot be bought or forced. I make your content the clearest, most trustworthy, best-structured source available, which is what gives you the best chance.
How much does GEO cost?
GEO and AI search optimisation are built into my Leader plan at £1,200 a month, and can be added to other plans as a custom scope.
Does GEO work without traditional SEO?
No. GEO builds on strong technical SEO and good content. The foundations have to be in place first, which is why I deliver them together.
How do you measure GEO?
By tracking how often and how accurately your brand appears in AI-generated answers, reported alongside your traditional rankings and traffic.
Is GEO different from AI SEO?
They are the same work seen from different angles, and I deliver them together. GEO focuses on the generative engine and how it picks sources; AI SEO focuses on your brand being understood and recommended.
Can GEO work without traditional SEO?
No. GEO builds on strong technical SEO and good content, so the foundations have to be in place first. That is why I deliver them as one service rather than in isolation.
How is GEO measured?
By tracking how often and how accurately your brand appears in AI-generated answers, reported alongside your traditional rankings and traffic.
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Get your free consultation
No obligation, just a clear view of where you stand and the fastest way to improve it. I reply personally, usually within one business day.
- Reply within one business day, from me directly
- No lock-in contract, cancel any time
- A clear view of where you stand on Google and in AI search
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