Google Business Profile
Categories, services, areas, hours, photos and posts completed and kept accurate, so your profile wins the map pack.
Get found nearby
Local SEO that wins the map pack
Local SEO gets your business into the Google map results and in front of nearby customers at the moment they search. Ideal for trades, clinics, salons, shops and any business that serves a local area.
- 8+ years hands-on SEO
- No lock-in contract
- One senior specialist, no juniors
Why local seo matters
Most local buying decisions happen in the map results. Someone searches for a service nearby, scans the top three on the map, reads a few reviews and calls one. Being in that map pack, with a strong profile, is what wins the enquiry.
The opportunity
Local SEO is also where small businesses can beat bigger competitors. A complete, well-managed Google Business Profile, consistent business details and a steady flow of genuine reviews often outrank larger firms that neglect the basics.
Why it pays off
AI assistants increasingly answer “near me” questions too, drawing on the same signals, so good local SEO now helps you show up in voice and AI results as well as the map.
Not sure where to start? Get a free, no-obligation review of where you stand.
Get a free consultationWhat's included
Everything in local seo, delivered directly by me, with 8+ years of hands-on experience.
Local citations
Consistent name, address and phone across the directories that matter, so Google and AI tools trust your details.
Reviews
A simple, compliant routine for collecting and replying to genuine reviews.
On-page local SEO
Location and service pages that match how nearby customers search.
Voice & AI local
The signals that help you show up in voice search and AI “near me” answers.
Reporting
Clear reporting on map rankings, calls and enquiries.
Local SEO now means winning the map pack and AI 'near me' answers
Local search has changed. People still use Google's map pack, but they increasingly ask voice assistants and AI tools for a local recommendation too. Good local SEO now has to win both, and they rely on the same signals.
The map pack is still where local money is won
When someone searches for a service nearby, Google shows three businesses on a map above the normal results. A place there is often worth more than any single keyword ranking. I win it through a complete, accurate Google Business Profile, consistent citations and a steady flow of genuine reviews.
Why AI assistants answer 'near me' using the same signals
Voice assistants and AI tools answer local questions using the same foundations as the map pack: a complete profile, genuine reviews and consistent business details. So the work that wins the map pack also makes you the business an AI assistant recommends nearby, which is why I build for both at once.
The difference it makes for you
- A complete, optimized Google Business Profile
- Consistent citations and business details across the web
- A steady routine for genuine reviews
- Location pages built for how local customers search
- Visibility in map pack and AI 'near me' answers
Want local seo that covers Google and AI search? Let's talk, it's free.
Get a free consultationMy approach, step by step
Every engagement follows the same clear method, so you always know what is happening and why.
1. Audit and research
I start by understanding your site, your market and your goals, with a genuine audit and research rather than a templated checklist. This tells us where the real opportunity is and whether local seo is the right priority for you right now.
2. Plan and prioritise
I build a focused plan around the handful of changes that will actually move your rankings and enquiries, in the right order. No busywork, no padding.
3. Deliver the work
I implement the work hands-on, or guide your team if you prefer, keeping you informed at every step. The person who planned it is the person who does it.
4. Measure and refine
Every month you get a clear, plain-English report and a strategy call with me. SEO is iterative, so each month's data sharpens the next.
Who local seo is for
This service fits best if you recognise yourself in any of these:
- Trades, clinics, salons, shops and any business that serves a local area
- Multi-location businesses that need each location to rank locally
- Businesses relying on 'near me' and map searches for enquiries
- Owners who want more calls from nearby customers
Why work with me rather than a big agency
Most businesses looking for local seo get one of two things: a large agency that hands the work to a junior, or a cheap package that is never tailored. I do neither.
The usual experience
- Sold by a senior, delivered by a junior you never chose
- An account manager relaying messages back and forth
- Templated work that ignores your specific market
- Long lock-in contracts that protect the agency
- Reports full of vanity metrics
Working with me
- The specialist who assesses your site does the work
- Direct access to me, with replies usually within one business day
- A plan built around your business and your customers
- No lock-in: monthly billing, cancel any time
- Reporting tied to enquiries, in plain English
Ready to get started with local seo? Book a free consultation with me directly.
Get a free consultationHow this works for AI search
“Near me” questions are now asked of voice assistants and AI tools as well as Google. Google's guidance confirms fundamentals apply; for local, those fundamentals are your profile, reviews and consistent details.
Asked in ChatGPT
“What is the best business near me for this service?”
AI systems often split one question into several smaller checks. Each should be easy to answer on your site, which is exactly what this work puts in place.
| What the AI needs to establish | What I put in place |
|---|---|
| Which businesses are nearby? | A complete Business Profile and location pages |
| Which offer the service? | Clear service and area content |
| Who has strong reviews? | A steady, genuine review routine |
| Are the details trustworthy? | Consistent name, address and phone everywhere |
No map or AI placement can be guaranteed. A complete profile, genuine reviews and consistent details give you the best chance.
What to watch out for
Local SEO is an area where quality varies enormously. These are the warning signs, and the standards I hold myself to.
Red flags
- Guaranteed rankings or results. No one controls Google, so no one can honestly guarantee them.
- Secret tactics they won't explain. Good SEO is transparent; you should always understand what is being done.
- Pressure and long contracts. Good work retains clients without tying them in.
- Vanity metrics instead of real enquiries and revenue.
What good looks like
- Honest, realistic expectations for your market and timeline.
- Transparency about exactly what is being done and why.
- Direct access to the person doing the work.
- Reporting that ties back to enquiries, not jargon.
Timeline and what to expect
SEO compounds rather than switching on. These are typical ranges, not promises, and the exact timeline depends on your market and starting point.
- 01
Weeks 1 to 2
Audit, research and plan. We agree the priorities that will move the needle.
- 02
Weeks 3 to 6
Foundations put in place, where the first visible gains often come from.
- 03
Months 2 to 3
First movement, as the work starts to take effect.
- 04
Months 4 to 12
Compounding growth, refined each month using real data.
Simple pricing that grows with you
Three plans, billed monthly, with no lock-in contract, starting at £350 a month. AI search optimisation is built into the Leader plan.
Local
Get found locally
£350/mo
- Full technical SEO audit
- Google Business Profile optimisation
- On-page SEO for your core pages
- Local citations and directory listings
- Monthly performance report
Growth
Rank and grow
£650/mo
- Everything in Local
- Full technical SEO implementation
- Content strategy and 2 articles a month
- Off-page SEO and authority building
- Monthly strategy call with me
Leader
Dominate search and AI
£1,200/mo
- Everything in Growth
- Up to 4 articles a month
- Advanced off-page SEO and digital PR
- AI search optimisation (ChatGPT, AI Overviews, GEO)
- Priority support and reporting
Also need social media, paid ads or PPC alongside your SEO? I offer custom pricing for combined services, just ask.
Get a custom quoteSee where you stand on Google and in AI search, for free.
Get a free consultationLocal SEO: your questions answered
What is local SEO?
Local SEO is the work of making your business visible in Google's map pack and local results when nearby customers search. It centres on your Google Business Profile, local citations, reviews and location content.
How much does local SEO cost?
It starts from £350 a month, which covers your Business Profile, citations, core local pages and reporting. Larger or multi-location businesses suit the Growth or Leader plans. There is no lock-in contract.
How long does local SEO take?
Map rankings and calls often start improving within two to three months, with wider gains over six months, depending on how strong nearby competitors are.
Do I need a website for local SEO?
A profile alone can win calls, but a website with proper location and service pages helps you rank for more searches, build trust and appear in AI answers. Most businesses do best with both.
Can you help a business that travels to customers?
Yes. I set up your profile as a service-area business, hide your address if appropriate, and list the areas you cover, in line with Google's guidelines.
Will local SEO help me show up in AI and voice results?
It helps. AI and voice assistants answer “near me” questions using similar signals, so a strong profile, genuine reviews and consistent details support both.
Do I need a website for local SEO?
A profile alone can win calls, but a website with proper location and service pages helps you rank for more searches, build trust and appear in AI answers. Most businesses do best with both.
Will local SEO help me show up in AI and voice results?
Yes. AI and voice assistants answer 'near me' questions using similar signals, so a strong profile, genuine reviews and consistent details support both the map pack and AI answers.
How long does local SEO take?
Map rankings and calls often start improving within two to three months, with wider gains over six months, depending on how strong nearby competitors are.
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Your next step
Get your free consultation
No obligation, just a clear view of where you stand and the fastest way to improve it. I reply personally, usually within one business day.
- Reply within one business day, from me directly
- No lock-in contract, cancel any time
- A clear view of where you stand on Google and in AI search
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