Market & structure
The right country and language structure for your business and target markets.
Expand across markets
International SEO for growing across markets
International SEO helps your business rank in more than one country or language, with the right structure, hreflang and localised content, so each market finds the right version of your site.
- 8+ years hands-on SEO
- No lock-in contract
- One senior specialist, no juniors
Why international seo matters
Expanding into a new country or language is where a lot of SEO value leaks away. Get the structure or hreflang wrong and Google shows the wrong version to the wrong market, or treats your versions as duplicates, and the expansion underperforms.
The opportunity
International SEO is as much about getting the technical setup right as about content. The country and language structure, hreflang signalling and correct handling of currencies and regional detail all have to line up before localised content can do its job.
Why it pays off
Localisation also matters: genuinely adapting content for each market, not just translating it, is what ranks and converts. Search behaviour, competitors and intent differ by country.
Not sure where to start? Get a free, no-obligation review of where you stand.
Get a free consultationWhat's included
Everything in international seo, delivered directly by me, with 8+ years of hands-on experience.
Hreflang & technical
Correct hreflang, canonicals and technical setup so each market sees the right version.
Localised content
Content genuinely adapted for each market, not just translated.
Market keyword research
How people actually search in each country, which differs more than most expect.
Regional intent
Content matched to the intent and competitors in each market.
Reporting
Clear reporting on performance by market.
Ranking across markets, in classic and AI search
Expanding into a new country or language is where a lot of SEO value leaks away. Get the structure or hreflang wrong and Google shows the wrong version to the wrong market. AI search adds a further layer: assistants need to understand which version serves which audience.
Structure and hreflang first
The country and language structure, hreflang signalling and correct handling of currencies and regional detail all have to line up before localized content can do its job. Get this wrong and the whole expansion underperforms, in both classic and AI search.
Genuine localization, not just translation
Genuinely adapting content for each market, not just translating it, is what ranks and converts. Search behaviour, competitors and intent differ by country, and AI assistants favour content that clearly serves a specific market.
The difference it makes for you
- The right country and language structure
- Correct hreflang and technical setup
- Genuinely localized content, not just translated
- Market-specific keyword research
- Performance reported by market
Want international seo that covers Google and AI search? Let's talk, it's free.
Get a free consultationMy approach, step by step
Every engagement follows the same clear method, so you always know what is happening and why.
1. Audit and research
I start by understanding your site, your market and your goals, with a genuine audit and research rather than a templated checklist. This tells us where the real opportunity is and whether international seo is the right priority for you right now.
2. Plan and prioritise
I build a focused plan around the handful of changes that will actually move your rankings and enquiries, in the right order. No busywork, no padding.
3. Deliver the work
I implement the work hands-on, or guide your team if you prefer, keeping you informed at every step. The person who planned it is the person who does it.
4. Measure and refine
Every month you get a clear, plain-English report and a strategy call with me. SEO is iterative, so each month's data sharpens the next.
Who international seo is for
This service fits best if you recognise yourself in any of these:
- Businesses expanding into new countries or languages
- Companies whose international versions are competing or duplicated
- Brands that want each market to see the right version of the site
- Anyone planning growth beyond their home market
Why work with me rather than a big agency
Most businesses looking for international seo get one of two things: a large agency that hands the work to a junior, or a cheap package that is never tailored. I do neither.
The usual experience
- Sold by a senior, delivered by a junior you never chose
- An account manager relaying messages back and forth
- Templated work that ignores your specific market
- Long lock-in contracts that protect the agency
- Reports full of vanity metrics
Working with me
- The specialist who assesses your site does the work
- Direct access to me, with replies usually within one business day
- A plan built around your business and your customers
- No lock-in: monthly billing, cancel any time
- Reporting tied to enquiries, in plain English
Ready to get started with international seo? Book a free consultation with me directly.
Get a free consultationHow this works for AI search
This is the core international SEO question, and the answer is structure plus localisation. Google's guidance on fundamentals applies in every market.
Asked in ChatGPT
“How do I make my website rank in another country?”
AI systems often split one question into several smaller checks. Each should be easy to answer on your site, which is exactly what this work puts in place.
| What the AI needs to establish | What I put in place |
|---|---|
| What structure should I use? | The right country/language setup |
| How do I signal versions? | Correct hreflang and canonicals |
| Is the content localised? | Genuinely adapted, not just translated |
| What do people search there? | Market-specific keyword research |
International SEO cannot guarantee rankings in a new market, but getting the structure and localisation right is what makes the expansion work.
What to watch out for
International SEO is an area where quality varies enormously. These are the warning signs, and the standards I hold myself to.
Red flags
- Guaranteed rankings or results. No one controls Google, so no one can honestly guarantee them.
- Secret tactics they won't explain. Good SEO is transparent; you should always understand what is being done.
- Pressure and long contracts. Good work retains clients without tying them in.
- Vanity metrics instead of real enquiries and revenue.
What good looks like
- Honest, realistic expectations for your market and timeline.
- Transparency about exactly what is being done and why.
- Direct access to the person doing the work.
- Reporting that ties back to enquiries, not jargon.
Timeline and what to expect
SEO compounds rather than switching on. These are typical ranges, not promises, and the exact timeline depends on your market and starting point.
- 01
Weeks 1 to 2
Audit, research and plan. We agree the priorities that will move the needle.
- 02
Weeks 3 to 6
Foundations put in place, where the first visible gains often come from.
- 03
Months 2 to 3
First movement, as the work starts to take effect.
- 04
Months 4 to 12
Compounding growth, refined each month using real data.
Simple pricing that grows with you
Three plans, billed monthly, with no lock-in contract, starting at £350 a month. AI search optimisation is built into the Leader plan.
Local
Get found locally
£350/mo
- Full technical SEO audit
- Google Business Profile optimisation
- On-page SEO for your core pages
- Local citations and directory listings
- Monthly performance report
Growth
Rank and grow
£650/mo
- Everything in Local
- Full technical SEO implementation
- Content strategy and 2 articles a month
- Off-page SEO and authority building
- Monthly strategy call with me
Leader
Dominate search and AI
£1,200/mo
- Everything in Growth
- Up to 4 articles a month
- Advanced off-page SEO and digital PR
- AI search optimisation (ChatGPT, AI Overviews, GEO)
- Priority support and reporting
Also need social media, paid ads or PPC alongside your SEO? I offer custom pricing for combined services, just ask.
Get a custom quoteSee where you stand on Google and in AI search, for free.
Get a free consultationInternational SEO: your questions answered
What is international SEO?
International SEO is the work of making your site rank correctly across different countries and languages, with the right structure, hreflang, localised content and technical setup.
How much does international SEO cost?
It is delivered within my monthly plans from £350 a month, scoped to the number of markets and languages involved. Get in touch for a tailored quote.
What is hreflang and why does it matter?
Hreflang tells Google which version of a page is for which country or language. Getting it wrong means the wrong market sees the wrong version, or Google treats your versions as duplicates.
Is translation enough?
No. Genuine localisation, adapting content, keywords and intent for each market, is what ranks and converts. Search behaviour and competitors differ by country.
Can you help with a single new market?
Yes, whether you are adding one country or several. The setup is scoped to your expansion plans.
How long does international SEO take?
Each market builds on its own timeline, usually similar to a domestic campaign, with the technical setup front-loaded so localised content can perform.
What is hreflang and why does it matter?
Hreflang tells Google which version of a page is for which country or language. Getting it wrong means the wrong market sees the wrong version, or Google treats your versions as duplicates.
Is translation enough?
No. Genuine localization, adapting content, keywords and intent for each market, is what ranks and converts. Search behaviour and competitors differ by country.
Can you help with a single new market?
Yes, whether you are adding one country or several. The setup is scoped to your expansion plans.
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Your next step
Get your free consultation
No obligation, just a clear view of where you stand and the fastest way to improve it. I reply personally, usually within one business day.
- Reply within one business day, from me directly
- No lock-in contract, cancel any time
- A clear view of where you stand on Google and in AI search
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