Demand analysis
The real search volume behind the terms your customers use.
Find the opportunities
Keyword research that targets what converts
Keyword research that finds the searches actually worth targeting, by demand, intent and realistic difficulty, and maps them to pages. The foundation of any SEO strategy that brings customers rather than vanity traffic.
- 8+ years hands-on SEO
- No lock-in contract
- One senior specialist, no juniors
Why keyword research matters
Targeting the wrong keywords is the most common way SEO budget gets wasted. Chasing high-volume, high-difficulty or low-intent terms produces traffic that never converts. Good research finds the searches that are realistic to win and likely to bring customers.
The opportunity
Keyword research is also about intent, not just volume. A smaller search with clear buying intent is worth more than a huge one with none. The work is grouping searches by what the person actually wants and mapping them to pages that serve that intent.
Why it pays off
It is the foundation everything else builds on. Content, site structure and local pages all flow from knowing which searches to target, which is why I start most engagements here.
Not sure where to start? Get a free, no-obligation review of where you stand.
Get a free consultationWhat's included
Everything in keyword research, delivered directly by me, with 8+ years of hands-on experience.
Intent mapping
Grouping searches by what the person wants, from research to ready-to-buy.
Difficulty assessment
An honest view of what is realistic to rank for, given your site and competitors.
Keyword-to-page mapping
Which searches map to which pages, so nothing competes with itself.
Local & AI terms
Local “near me” searches and the question-style queries AI tools answer.
Clear deliverable
A prioritised, plain-English plan you can act on.
Targeting the questions people ask Google and AI
Keyword research used to be about the phrases people typed into Google. It now also has to cover the natural-language questions people ask AI assistants, because those are where a fast-growing share of enquiries begin.
Intent matters more than volume
A smaller search with clear buying intent is worth more than a huge one with none. The work is grouping searches by what the person actually wants and mapping them to pages that serve that intent, rather than chasing big numbers that never convert.
Question-style queries for AI search
AI assistants are asked full questions, not keywords. I include the question-style queries your customers ask AI tools, so your content is built to answer them, which is increasingly how businesses get surfaced and cited.
The difference it makes for you
- The real search demand behind your market
- Searches grouped by intent, from research to ready-to-buy
- An honest view of what you can realistically rank for
- Question-style queries for AI search included
- A prioritized, plain-English plan
Want keyword research that covers Google and AI search? Let's talk, it's free.
Get a free consultationMy approach, step by step
Every engagement follows the same clear method, so you always know what is happening and why.
1. Audit and research
I start by understanding your site, your market and your goals, with a genuine audit and research rather than a templated checklist. This tells us where the real opportunity is and whether keyword research is the right priority for you right now.
2. Plan and prioritise
I build a focused plan around the handful of changes that will actually move your rankings and enquiries, in the right order. No busywork, no padding.
3. Deliver the work
I implement the work hands-on, or guide your team if you prefer, keeping you informed at every step. The person who planned it is the person who does it.
4. Measure and refine
Every month you get a clear, plain-English report and a strategy call with me. SEO is iterative, so each month's data sharpens the next.
Who keyword research is for
This service fits best if you recognise yourself in any of these:
- Businesses planning content or a new site structure
- Companies wasting budget on the wrong keywords
- Brands that want to target AI-style questions, not just classic keywords
- Anyone who wants an honest view of what they can realistically rank for
Why work with me rather than a big agency
Most businesses looking for keyword research get one of two things: a large agency that hands the work to a junior, or a cheap package that is never tailored. I do neither.
The usual experience
- Sold by a senior, delivered by a junior you never chose
- An account manager relaying messages back and forth
- Templated work that ignores your specific market
- Long lock-in contracts that protect the agency
- Reports full of vanity metrics
Working with me
- The specialist who assesses your site does the work
- Direct access to me, with replies usually within one business day
- A plan built around your business and your customers
- No lock-in: monthly billing, cancel any time
- Reporting tied to enquiries, in plain English
Ready to get started with keyword research? Book a free consultation with me directly.
Get a free consultationHow this works for AI search
This is exactly what keyword research answers. Google's guidance on fundamentals applies: target the searches real people make, with intent that matches your business.
Asked in ChatGPT
“Which keywords should my business target?”
AI systems often split one question into several smaller checks. Each should be easy to answer on your site, which is exactly what this work puts in place.
| What the AI needs to establish | What I put in place |
|---|---|
| What do my customers search? | Demand and term analysis |
| What do they actually want? | Intent mapping |
| What can I realistically rank for? | Difficulty assessment |
| How does it map to my site? | Keyword-to-page mapping |
Research cannot guarantee rankings, but targeting the right searches is the single biggest lever you control.
What to watch out for
Keyword Research is an area where quality varies enormously. These are the warning signs, and the standards I hold myself to.
Red flags
- Guaranteed rankings or results. No one controls Google, so no one can honestly guarantee them.
- Secret tactics they won't explain. Good SEO is transparent; you should always understand what is being done.
- Pressure and long contracts. Good work retains clients without tying them in.
- Vanity metrics instead of real enquiries and revenue.
What good looks like
- Honest, realistic expectations for your market and timeline.
- Transparency about exactly what is being done and why.
- Direct access to the person doing the work.
- Reporting that ties back to enquiries, not jargon.
Timeline and what to expect
SEO compounds rather than switching on. These are typical ranges, not promises, and the exact timeline depends on your market and starting point.
- 01
Weeks 1 to 2
Audit, research and plan. We agree the priorities that will move the needle.
- 02
Weeks 3 to 6
Foundations put in place, where the first visible gains often come from.
- 03
Months 2 to 3
First movement, as the work starts to take effect.
- 04
Months 4 to 12
Compounding growth, refined each month using real data.
Simple pricing that grows with you
Three plans, billed monthly, with no lock-in contract, starting at £350 a month. AI search optimisation is built into the Leader plan.
Local
Get found locally
£350/mo
- Full technical SEO audit
- Google Business Profile optimisation
- On-page SEO for your core pages
- Local citations and directory listings
- Monthly performance report
Growth
Rank and grow
£650/mo
- Everything in Local
- Full technical SEO implementation
- Content strategy and 2 articles a month
- Off-page SEO and authority building
- Monthly strategy call with me
Leader
Dominate search and AI
£1,200/mo
- Everything in Growth
- Up to 4 articles a month
- Advanced off-page SEO and digital PR
- AI search optimisation (ChatGPT, AI Overviews, GEO)
- Priority support and reporting
Also need social media, paid ads or PPC alongside your SEO? I offer custom pricing for combined services, just ask.
Get a custom quoteSee where you stand on Google and in AI search, for free.
Get a free consultationKeyword Research: your questions answered
What is keyword research?
Keyword research finds the searches your customers make, assesses their demand, intent and difficulty, and maps them to the right pages. It is the foundation of an effective SEO strategy.
How much does keyword research cost?
It is included in my monthly plans from £350, and available as a one-off, quoted by scope. Get in touch for a price.
Why does intent matter more than volume?
A smaller search with clear buying intent brings more customers than a huge one with none. Good research prioritises searches likely to convert, not just high numbers.
Do you cover local and AI search terms?
Yes. The research includes local “near me” searches and the question-style queries that AI assistants answer, not just classic keywords.
What do I get at the end?
A prioritised, plain-English plan that maps searches to pages, so you know exactly what to target and in what order.
Is it a one-off or ongoing?
Both. The initial research is foundational, and I refine targeting over time as the data comes in and your business evolves.
Why does intent matter more than volume?
A smaller search with clear buying intent brings more customers than a huge one with none. Good research prioritizes searches likely to convert, not just high numbers.
Do you cover AI search queries?
Yes. The research includes the natural-language, question-style queries people ask AI assistants, not just classic keywords, so your content is built to answer them.
Is it a one-off or ongoing?
Both. The initial research is foundational, and I refine targeting over time as the data comes in and your business evolves.
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Get your free consultation
No obligation, just a clear view of where you stand and the fastest way to improve it. I reply personally, usually within one business day.
- Reply within one business day, from me directly
- No lock-in contract, cancel any time
- A clear view of where you stand on Google and in AI search
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