Earned links
Credible links earned through useful content and genuine outreach, not bought in bulk.
Build authority
Link building that earns real authority
Off-page SEO that builds credible authority over time through earned links and digital PR, without chasing the cheap, risky links that lead to penalties. Quality over quantity, always.
- 8+ years hands-on SEO
- No lock-in contract
- One senior specialist, no juniors
Why link building & digital pr matters
Links remain one of the signals search engines and AI tools use to judge whether a site is trustworthy. Earned from the right places, they support rankings, traffic and AI visibility. Bought in bulk from the wrong places, they can trigger penalties that are expensive to recover from.
The opportunity
Good link building is slow and deliberate because it has to be. It means earning mentions through genuinely useful content, digital PR, relevant listings and relationships, not buying a package of links that leaves a footprint Google can spot.
Why it pays off
The honest position: I will not promise a fixed number of links a month, because that incentivises exactly the low-quality shortcuts that cause problems. I build credible authority at a sustainable pace.
Not sure where to start? Get a free, no-obligation review of where you stand.
Get a free consultationWhat's included
Everything in link building & digital pr, delivered directly by me, with 8+ years of hands-on experience.
Digital PR
Research, data and stories that earn coverage and links from relevant publications.
Safe, penalty-aware
A deliberate approach that avoids the risky tactics that lead to manual actions.
Citations & listings
Relevant directory and industry listings that support local and topical authority.
Relevance-first
Authority from sources that actually relate to your business, which is what counts.
Reporting
Clear reporting on what was earned and its effect on authority and rankings.
Why genuine authority matters for AI search, not just Google
Links remain one of the signals search engines and AI tools use to judge whether a site is trustworthy. Earned from the right places, they support rankings, traffic and AI visibility alike. Bought in bulk from the wrong places, they can trigger penalties that are expensive to recover from.
Authority is a trust signal AI systems weigh too
AI assistants favour businesses that are genuinely credible, and earned mentions and links are part of how that credibility is established and verified. Building real authority therefore helps you be recommended by AI, not only ranked by Google.
Quality and safety over volume, always
I will not promise a fixed number of links a month, because that incentivises exactly the low-quality shortcuts that cause problems. I build credible authority at a sustainable pace through earned links, digital PR and relevant listings, deliberately and safely.
The difference it makes for you
- Credible links earned through useful content and genuine outreach
- Digital PR that earns coverage and authority
- A safe, penalty-aware approach
- Relevance-first authority that actually counts
- Clear reporting on what was earned and its effect
Want link building & digital pr that covers Google and AI search? Let's talk, it's free.
Get a free consultationMy approach, step by step
Every engagement follows the same clear method, so you always know what is happening and why.
1. Audit and research
I start by understanding your site, your market and your goals, with a genuine audit and research rather than a templated checklist. This tells us where the real opportunity is and whether link building & digital pr is the right priority for you right now.
2. Plan and prioritise
I build a focused plan around the handful of changes that will actually move your rankings and enquiries, in the right order. No busywork, no padding.
3. Deliver the work
I implement the work hands-on, or guide your team if you prefer, keeping you informed at every step. The person who planned it is the person who does it.
4. Measure and refine
Every month you get a clear, plain-English report and a strategy call with me. SEO is iterative, so each month's data sharpens the next.
Who link building & digital pr is for
This service fits best if you recognise yourself in any of these:
- Businesses in competitive markets that need stronger authority
- Brands recovering from or avoiding link-related penalties
- Companies that want authority built safely, not bought in bulk
- Anyone who values long-term results over a quick, risky spike
Why work with me rather than a big agency
Most businesses looking for link building & digital pr get one of two things: a large agency that hands the work to a junior, or a cheap package that is never tailored. I do neither.
The usual experience
- Sold by a senior, delivered by a junior you never chose
- An account manager relaying messages back and forth
- Templated work that ignores your specific market
- Long lock-in contracts that protect the agency
- Reports full of vanity metrics
Working with me
- The specialist who assesses your site does the work
- Direct access to me, with replies usually within one business day
- A plan built around your business and your customers
- No lock-in: monthly billing, cancel any time
- Reporting tied to enquiries, in plain English
Ready to get started with link building & digital pr? Book a free consultation with me directly.
Get a free consultationHow this works for AI search
People ask this because so much link-building advice is risky. Google's guidance and its spam policies reward genuine authority and penalise manipulation.
Asked in ChatGPT
“How do I build authority for my website safely?”
AI systems often split one question into several smaller checks. Each should be easy to answer on your site, which is exactly what this work puts in place.
| What the AI needs to establish | What I put in place |
|---|---|
| What kind of links are safe? | Earned, relevant links and digital PR |
| What should I avoid? | Bought bulk links and link schemes |
| How is authority judged? | Relevance, quality and trust, not volume |
| How is it measured? | Honest reporting on earned authority |
No one can guarantee specific links or rankings. A safe, relevance-first approach builds authority that lasts.
What to watch out for
Link Building & Digital PR is an area where quality varies enormously. These are the warning signs, and the standards I hold myself to.
Red flags
- Guaranteed rankings or results. No one controls Google, so no one can honestly guarantee them.
- Secret tactics they won't explain. Good SEO is transparent; you should always understand what is being done.
- Pressure and long contracts. Good work retains clients without tying them in.
- Vanity metrics instead of real enquiries and revenue.
What good looks like
- Honest, realistic expectations for your market and timeline.
- Transparency about exactly what is being done and why.
- Direct access to the person doing the work.
- Reporting that ties back to enquiries, not jargon.
Timeline and what to expect
SEO compounds rather than switching on. These are typical ranges, not promises, and the exact timeline depends on your market and starting point.
- 01
Weeks 1 to 2
Audit, research and plan. We agree the priorities that will move the needle.
- 02
Weeks 3 to 6
Foundations put in place, where the first visible gains often come from.
- 03
Months 2 to 3
First movement, as the work starts to take effect.
- 04
Months 4 to 12
Compounding growth, refined each month using real data.
Simple pricing that grows with you
Three plans, billed monthly, with no lock-in contract, starting at £350 a month. AI search optimisation is built into the Leader plan.
Local
Get found locally
£350/mo
- Full technical SEO audit
- Google Business Profile optimisation
- On-page SEO for your core pages
- Local citations and directory listings
- Monthly performance report
Growth
Rank and grow
£650/mo
- Everything in Local
- Full technical SEO implementation
- Content strategy and 2 articles a month
- Off-page SEO and authority building
- Monthly strategy call with me
Leader
Dominate search and AI
£1,200/mo
- Everything in Growth
- Up to 4 articles a month
- Advanced off-page SEO and digital PR
- AI search optimisation (ChatGPT, AI Overviews, GEO)
- Priority support and reporting
Also need social media, paid ads or PPC alongside your SEO? I offer custom pricing for combined services, just ask.
Get a custom quoteSee where you stand on Google and in AI search, for free.
Get a free consultationLink Building & Digital PR: your questions answered
What is link building?
Link building, part of off-page SEO, is the work of earning credible links and mentions from other sites to build your site's authority and trust. I focus on earned, relevant links and digital PR rather than bought links.
Do you guarantee a number of links a month?
No, deliberately. Promising a fixed volume incentivises low-quality, risky links. I build credible authority at a sustainable pace, focused on relevance and quality.
Are bought links safe?
Bought links in bulk carry real penalty risk and are a poor use of budget. I avoid them. The goal is authority that supports rankings, not a footprint Google can penalise.
How much does link building cost?
It is part of my Growth and Leader plans, from £350 a month. The off-page work scales with the plan. Standalone digital PR can be scoped separately.
What is digital PR?
Digital PR earns coverage and links from relevant publications through research, data and stories. It builds authority and brand awareness at the same time.
How long does off-page SEO take to work?
Authority builds gradually, usually over months. It compounds with your technical and content work rather than producing an overnight jump.
Do you guarantee a number of links a month?
No, deliberately. Promising a fixed volume incentivises low-quality, risky links. I build credible authority at a sustainable pace, focused on relevance and quality.
Are bought links safe?
Bought links in bulk carry real penalty risk and are a poor use of budget. I avoid them. The goal is authority that supports rankings, not a footprint Google can penalize.
Does authority help with AI search?
Yes. AI systems favour genuinely credible businesses, and earned authority is part of how that credibility is established, so it supports AI visibility as well as Google rankings.
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Your next step
Get your free consultation
No obligation, just a clear view of where you stand and the fastest way to improve it. I reply personally, usually within one business day.
- Reply within one business day, from me directly
- No lock-in contract, cancel any time
- A clear view of where you stand on Google and in AI search
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